Making Your Mark: The History of Monogrammy

Cyrillic monogrammy of the letter Y circa 1902

Branding is all the rage now. Business owners from solopreneurs to megacorporations are encouraged to come up with a visual symbol to represent ourselves to the world.

The concept of branding may seem like a recent development, but it's hardly new. Literal branding of livestock (as well as human property, unfortunately) has been practiced for thousands of years. It was a simple and effective way of denoting ownership and discouraging theft. (Best not to ask how the brandee felt about it.) The subset of branding known as monogramming, or combining letters to form a new symbol, also is nothing new. Ancient coins were marked in this way to denote place of origin. Artists also found it a handy shorthand in signing their work.

Technically, it's not a monogram unless there's more than one letter represented.

The monogram became associated with the upper classes because long ago, the upper classes were the only ones who had any property worth protecting! Gradually the trend filtered down through the various layers of nobility. By Victorian times, monogramming was all the rage among the non-royal wealthy. As sewing skills were widespread among the middle and lower classes prior to the industrial age, monogramming became an inexpensive way to add a touch of class.

Tennis legend Roger Federer is the master of his brand as well as the court

These days monograms are everywhere, from the fingertip towels in Aunt Hattie's guest bath to the toned torsos of sports superstars. Maybe it's time for you to get on the branding train. If you're stumped for a brand logo, get back to the basics and use your initials. Just pick a cool font, avoid embarrassing letter combinations, and let your initials represent.

This post originally appeared during my participation in the 2016 A to Z Blog Challenge.

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